Character positioning
As is well known, medical equipment products have obvious characteristics compared to drugs and health products. Their fundamental quality features are safety and effectiveness. Medical electrical equipment driven by power sources (AC and DC) also has operability and repairability.
The role of an equipment specialist in a pharmacy is not only that of an equipment promoter, equipment product maintainer, but also a part-time equipment trainer. Not only do you need to be able to sell equipment products, but you also need to be able to guide sales tips. When there are problems with the products, you can quickly initiate solutions, reduce customers' unnecessary waiting and complaints, and be good at turning crises into business opportunities.
It is necessary for junior equipment specialists to understand the working principles of products such as oxygen concentrators, electronic blood pressure monitors, blood glucose meters, wheelchairs, etc., accurately operate and use them, and have the ability to distinguish the common shortcomings of products; It is necessary for senior equipment specialists to understand the differences between the working principle of the product and other similar products, proficiently master the operation and application of the product, and have the ability to distinguish and clean the common shortcomings of the product. In addition to the four major categories of products mentioned above, senior equipment specialists also need to master the differentiation and treatment of the shortcomings of respiratory endocrine monitoring, walking and rehabilitation products such as ventilators, hearing aids, and electric pressure ulcer prevention pads.
Pharmacy equipment specialists should possess knowledge in medicine, pharmacy, equipment products, consumer psychology, and interpersonal communication. It is also necessary to master five professional skills, including: integration and networking skills, implementation and practical skills, summarization and coaching skills, learning and practice skills, and communication and encouragement skills.
Selection and cultivation
Pharmacy equipment specialists need to establish corresponding mechanisms for selecting and recommending, practicing and verifying, and encouraging the selection and promotion of talents.
According to the mall positioning and store plan of the pharmacy chain, 2-3 equipment specialists should be equipped in flagship stores, 2 in medium-sized stores, 1 per shift, and 1 in small stores. Using the manufacturer's product expertise, rich skills, and market capital, a combination of pharmacy self training and manufacturer training is adopted. Pharmacy self training first vigorously selects employees within the company who have a sense of belonging to the company and a strong affinity for partners and customers, and have a background of working as pharmacists or above. The pharmacy strengthens the practice of medical knowledge, treatment and health care of three high diseases, knowledge related to drugs and equipment, customer hospitality etiquette and tips, and other courses. Manufacturers can provide knowledge of medical equipment products, tips related to pharmaceuticals, TTT (Trainer Training), production line appreciation internships, and other project practice exchanges. Timely organize equipment specialists to interact with manufacturers, deeply and timely communicate and understand new product skills, listen to the experience sharing of manufacturers' after-sales engineers, etc.
In order to promote the enthusiasm of pharmacy equipment specialists and ensure the stability of the troops, the pharmacy can evaluate their punctuality and induction skills, as well as their performance in regular teaching. The pharmacy can also provide encouragement methods such as job allowances, communication and transportation subsidies, external learning and progress, and job level promotion and demotion for equipment specialists.
In addition, pharmacies can also organize medical device knowledge competitions and device operation skills competitions to discover and select more pharmacists with potential for device promotion, and sensitively form their own "drug device" promotion composite talent force, which is the "killer move" for pharmacies to promote the proportion of sensitive and advanced devices.

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